Blog
Ideas on where AI fits in your business, and where it doesn't.
Ask any restoration or remodeling owner where complaints come from, and you'll hear the same answer. It's rarely the work itself. It's the silence. The homeowner hasn't heard anything in a week. The…
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In [an earlier post](/blog/when your agent clocks in), I wrote about a business owner who trained an AI agent to help run his company. I promised more, so here it is. What I saw was a business using…
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I started using AI agents in February, right after I learned about OpenClaw. Standing up my first instance was not easy. The configuration took real effort, but I got it running and built my first…
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When you hire a new project manager, you don't just hand them the keys to the truck and the login to your job software. You tell them how you run things. Don't promise a homeowner a finish date you…
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Recently I spent time with a business owner who has done something most owners are still only reading about. He trained an AI agent to understand how his business runs, and then he went one step…
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I'm seeing more and more businesses put AI to work. That's good news. Most of what I see, though, is marketing: automated follow up emails, social posts that write themselves, chatbots that answer…
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Small shops in home services live with a constant squeeze. They need strong people to grow, but they rarely have the recruiting budgets, the dedicated HR staff, or the brand pull of the big…
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Most home service shops hire for potential, not for proven experience. That bet only pays off when you have a system to develop people. Most owners don't. There's no time to manually track skills,…
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Most home service businesses run lean. There's no bench to pull from, no training budget to burn, and no room to hire a proven veteran for every role. What you do have is your own judgment about…
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This is the first post that will also appear somewhere new: the AI Builders Guild, our Discord community for people who are actually building with AI, not just talking about it. Here's what this…
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Spotlight Contractor Edition is a marketing app for home improvement pros. A contractor answers a few questions about the business. The AI drafts the ads from those answers. This post is the case…
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Not every process is a good first agent. The ones that pay off fastest are high volume, repetitive, and rules based, the work that eats staff time every week without needing a veteran’s judgment on…
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Every business leaks. Most owners see dollars on the P&L but not the pipes . The Four Losses framework is how you find the pipes before you buy software, hire another coordinator, or start an AI…
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A six person restoration company finished 40+ jobs a month and collected 2 to 3 Google reviews a quarter . Not because customers hated them. Because follow up lived in one person’s head and lost…
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You've heard AI is coming for your industry. You've heard you need to "embrace automation." But what does that actually mean for a business with 6 employees, a field system subscription, and an owner…
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